Established in 1988 Southern California-based Fiesta Parade Floats (FPF) is the premier builder of parade floats for the Tournament of Roses Parade. The 2018 Rose Parade will mark FPF’s 30th year building floats for the Rose Parade. Located just outside of Pasadena, California in Irwindale, FPF boasts an impressive track record with the highest award win rate in the Rose Parade industry.
Fiesta Parade Floats has assembled a team of world-renowned design and floral technology experts with a proven track record of delivering award-winning floats for their clients. Recognized for their experience in designing and building stunning parade floats that effectively communicate a client’s brand message to millions of Rose Parade viewers. Fiesta offers complete on-site parade planning, from initial consulting and planning to the finished product.
With over 40 years experience building floats, Fiesta Parade Floats president, Tim Estes has personally overseen the construction of over 500 Rose Parade floats. Working hand-in-hand with vice president and floral director, Jim Hynd, project manager, Beverly Stansbury, art director, Claudia Dial and world-renowned designers, Tim’s talented team of professionals and year-round support staff surpasses all other builders in floral technology, floral application, and animation.
Fiesta Parade Floats has designed and built Rose Parade floats for a wide array of corporate, association and destination brands, including Kaiser Permanente, ABC’s The Bachelor, Dole Packaged Foods, California Milk Advisory Board, Discover Financial, Cunard Line, Paramount Pictures, Rain Bird Corporation, Subway, ABC Television, Lowe’s, National Association of Realtors, State of New Mexico, Anchorage Convention & Visitors Bureau, Florists’ Transworld Delivery (FTD), Smart and Final, Starbucks Coffee, Dr. Pepper, Thai Airways, Target Stores, Arco, U.S. Postal Service, AT&T, Kiehl’s Since 1851, Northwestern Mutual, Wells Fargo, AIDS Healthcare Foundation, Natural Balance Pet Foods, S.C. Johnson, Las Vegas Centennial, Indonesia, Miracle-Gro, Mexico Centennial, Chinese – American Roundtable and Macy’s, to name a few.
In addition to parade floats, FPF also builds custom props for television commercials, feature films, exhibits and theme parks. Major exhibits include: Spring Garden Show, Crystal Court South Coast Plaza, American Institute of Floral Design National Symposium, Feature Exhibits and the Flower / Garden Pavilion at the Los Angeles County Fair, Bellagio, Palazzo and Mandalay Bay in Las Vegas, Innoventions, Disneyland’s popular attraction in Tomorrowland and Venus Fort Shopping Mall in Tokyo, Japan.
Fiesta annually partners with the Girl Scouts by having them participate in the float decoration process for the Tournament of Roses Parade. Fiesta in turns makes an annual donation for their fundraising needs. Over the years, this amount exceeds $150,000. Fiesta also makes an annual donation to the Irwindale Police Officers' Association. Tim Estes, President of Fiesta Parade Floats is a current board member of CalFest (California / Nevada Festivals & Events Association) and a Certified Festival & Events Executive (CFEE).
CHAMBER OF COMMERCE ACTIVITY:
Fiesta Parade Floats has been a member of the Irwindale Chamber for over nine years and has continuously supported the Chamber’s various events throughout those years. The Irwindale Chamber focuses its efforts on promoting a positive and vibrant economy and community. Fiesta Parade Floats, through its fine reputation and great work, has contributed greatly to this effort. The Irwindale Chamber and the City of Irwindale are proud and appreciative that Fiesta Parade Floats calls Irwindale their home.